Designed by famed British architect David Chipperfield, with landscaping inspired by the rich Matisse-like palette of the Jardin Majorelle in Marrakech, Shore Club shimmers with intrigue and sensuality. The hotel leads South Beach’s social scene with Sunday pool parties, headlining acts at Red Room and late night gatherings. The vibrant atmosphere in the landmarked Art Deco lobby leads to a labyrinth of gardens, where secret passageways, alcoves and a succession of outdoor 'rooms' conspire to create an atmosphere of unexpected encounters and close interaction. Anchored by the original polished terrazzo floor, the elegant furnishings are an eclectic mix evocative of global marketplaces—including relaxed sofas, tufted floor cushions, hand-woven tribal rugs and large patterned throw pillows from Kenya that invite mixing and mingling. The vibe is lively, the atmosphere intimate, the feeling electric.
Shore Club was the first hotel on South Beach to earn its Green Lodging One Palm Certification from the State of Florida.